Jennifer Lopez is the new face of L’Oreal

Posted by Jo Roberts on December 15, 2010

Jennifer Lopez has been unveiled as the new global brand ambassador for L’Oreal Paris, in a multi-million dollar deal.  Her first campaign will be to promote EverSleek, a new smoothing product under the ‘Ever’ franchise.

Expect to see similar disclaimers to those which appear on the Cheryl Cole adverts.  Because J-Lo, like Cheryl Cole, wears hair extensions.  And it’s quite clear that hair products alone will not produce the same sleek and shiny results that the two pop stars achieve through the use of their human hair extensions!

According to L’Oreal, the appointment of J-Lo will mark a change in the hair and cosmetics giant’s advertising style, as they aim for a more personal and approachable tone.

Jennifer has cut back on her workload since the birth of her twins in February 2008. But with this latest announcement and her new album set to be released in 2011, we can expect to see a lot more of her in the coming months...

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